Creator-first guidelines

We put creators first

Influencer Spotlight exists to give creators fair, transparent and well-paid partnerships. These are the standards every brand must meet to reach our community.

Minimum requirements for partnerships

Clear, fair payout

Every partnership must state a concrete payout — in SEK or as clearly defined product/value. No vague “exposure-only” offers.

Defined scope & deliverables

The brief must describe what is expected: number of posts, format, platform and usage rights. Creators should always know what they’re agreeing to.

Real, reachable brand

Submissions must come from a genuine brand or representative with a working contact. Anonymous or misleading listings are removed.

Respectful, legal content

No requests that break platform rules, Swedish marketing law (e.g. clear ad labelling) or ask creators to mislead their audience.

Payment rules

1

Agree terms in writing first

Scope, payout, timeline and usage rights should be confirmed in writing before any work begins.

2

Fair payment timing

We recommend a deposit or milestone for larger collaborations, and full payment within 30 days of delivery.

3

You own your invoicing

Payments are made directly between brand and creator. Use the methods and tools that suit you — see Payment & Compliance for details.

Influencer Spotlight connects creators and brands. Payments happen directly between the parties — read more about methods and compliance on the Payment & Compliance page.

Protection for creators

No work for free

We don’t allow listings that ask creators to produce content with no compensation.

You keep creative control

You always have the right to decline a brief, negotiate, or step away before signing.

Report bad actors

If a brand behaves unfairly or breaks an agreement, report it. We review every report and remove brands that abuse the platform.

Every partnership is reviewed

Partnerships submitted by brands are checked against these guidelines before they go live to creators.

Ready to find fair partnerships?

Create an account and get access to vetted partnerships that follow these guidelines.

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